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Search Engine Optimisation
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Search Engine Optimisation or Search Engine Promotion. This is the process of promoting a website to achieve better search rankings for relevant, targeted key words and key phrases

Search engine optimisation (SEO) refers to optimising the site code and content of the website for both search engines and visitors in order to attain higher rankings than competing websites. Search engine optimisation will increase the traffic to your website.

Having the best looking site will not give your business any benefit if it can't be found. Submitting your website with all the major search engines won't give your website a decent change at appearing high in the search engine results unless it is backed up with search engine optimisation.

Research shows that over 85% of internet consumers use search engines and directories to look for product, services and information. Given such a high degree of consumer use and acceptance of search engine results, search engine optimisation is the most cost effective means of generating qualified visitors to your site. Research also shows that users do not look past the first 2 or 3 pages of the returned search engine results, if your pages do not appear in these results is is time to consider search engine optimisation.

  
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  An online research company early in 2004 revealed the following results.  
  The 7 largest search engines on the web are: The 7 most used phrases in search engines on the web are:  
   
  Google (56.4%) 2 word phrases (32.58%)  

Cybernex

   Yahoo (21.1%) 3 word phrases (25.61%)  

  MSN Search (9.2%) 1 word phrases (19.02%)  
  AOL Search (3.8%) 4 word phrases (12.83%)  
  Terra Lycos (2.0%) 5 word phrases (5.64%)  
  Altavista (1.7%) 6 word phrases (2.32%)  
  Ask Jeeves (1.7%) 7 word phrases (0.98%)  
     

Max Technology

   At the moment Google, Yahoo and MSN account for almost 90% of search engine traffic that's millions of searches per day. Because things change very quickly in the search engine optimisation industry we constantly monitor developments and the latest changes in the search engine world. Our search engine optimisation team can create a solid campaign as we have for many others.  

   
   
   
   
     
 

For further information on our search engine optimisation services please contact us on 0871 288 3401 or email design@ebscomputers.co.uk

  

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MAX Web Services, 90 Sandridge Road, St Albans, Hertfordshire, AL1 4AR
© 2004 MAX Web Services

Tel: 0871 288 3401  Fax: 0871 288 3402  e-mail: design@ebscomputers.co.uk

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